What Matters Most:
✸ Handcrafted Quality
The time-honored art of making things by hand—each item is crafted in small batches to ensure quality, uniqueness, and heart.
✸ Conscious Consumerism
Standing against fast fashion and disposable culture, choosing mindful making over mass production.
✸ Meaningful Giving
The best gifts are the ones that are both beautiful and useful—objects that show care, carry meaning, and become part of everyday life.
✸ Beautiful Functionality
Artful in design, functional in purpose—thoughtfully crafted to make everyday moments feel special.
About the Artist
This is a one-woman show. Everything you see in the shop is designed and crafted by creator Emma-Louise.
When she isn’t knitting, you can find her out in nature looking for birds with her partner, Teddy, or playing with her three beloved cats—Gus, Earlie, and Flora-Noël.
🌈 The brand is named in honor of her dog, Phoebe, who was a cherished companion and loyal friend. The logo features a black phoebe bird, selected as a symbolic tribute to Phoebe’s memory.
